Rohit Deshpandé is Sebastian S. Kresge Professor of Marketing at Harvard Business School where he teaches in the Owner/President Management Program and in other executive education offerings. He has also taught in the MBA and doctoral programs at HBS where he is the resident expert in international marketing and global branding.
He is currently chair of the Global Colloquium for Participant-Centered Learning (an HBS program in action learning and case method pedagogy for international business school faculty) and for the past 10 years recruiting coordinator for all Marketing faculty. He has also been coordinator for Marketing doctoral program admissions and faculty chair of the Strategic Marketing Management executive program at Harvard Business School. In addition to teaching marketing, he was a part of the design and delivery team that created the Leadership and Corporate Accountability MBA required course at HBS focusing on ethics and corporate governance. In 2008-2009 Deshpande was the Henry B. Arthur Fellow for Business Ethics.
Deshpandé’s primary research interest concerns the creation and implementation of customer-centric corporate culture, a topic on which he pioneered published work over 15 years ago, well before the term “customer-centricity” became the strategic focus of leading corporations worldwide. In a series of research papers he has profiled high performance, customer-centric companies in Asia, Europe, and the Americas. He has published several technical articles, cases, and monographs and was cited in an American Marketing Association study as one of the most highly published full professors in the marketing field. His most recent books include Developing a Market Orientation, Using Market Knowledge, and The Global Market: Managing the Challenges and Opportunities of Globalization.